How far will you go?

Client
G Adventures

Contribution
Branding / Design / Art Direction / Campaign

Deliverables
Posters / video / web / email graphics

For G Adventures’ annual brand campaign the goal was to gather user generated images using a bright and cheerful contest. The contest prize was any G Adventures trip valued at up to $10,000 so we were inspired to ask “How far will you go?” turning this into a dare. We grabbed staff from around the office to model for OOH, display ads, and in-office posters — that hair cutting image? She really did that.

Client: G Adventures
Creative director: Dave Daga
Associate creative director: Kyle Jordan
Copywriter: Amanda Moss-Morin
Art director/designer: Ashley Luppe
Photographer: Shereen Mroueh
Animation: Polyester Studio

How far will you go?

Ashley Luppe is a brand designer and art director based in Toronto. She is a creative problem solver, that blends strategy and creativity into every detail.

Let’s work together.

How far will you go?

Project Five

The Guidebook

Ashley Luppe is a brand designer and art director based in Toronto. She is a creative problem solver, that blends strategy and creativity into every detail.

Let’s work together.